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Sherry Adams Named USET Ambassador

Gladstone, NJ—July 31, 2003—The United States Equestrian Team (USET) has announced the appointment of Sherry S. Adams of Plano, TX, as its ambassador to the discipline of Reining.

An owner and breeder of top reining horses, Adams is deeply involved in the USET’s lone Western riding discipline and is committed to furthering reining’s standing internationally.

“I am truly humbled by the invitation to serve as a USET Ambassador and it is with great honor that I accept the position,” said Adams. “It has been a lifelong calling from the heart that brought me to the world of equestrian sports and I look forward to the opportunity to serve the USET. I shall do my best to meet the challenge of building support for the Team within the reining community.”

The USET established its Ambassador Program in 2001. USET Ambassadors are a select group of distinguished horse owners and equestrians in several key cities across the country. They work closely with the USET, serving as symbolic links between the Team and the equestrian community. Ambassadors promote the interests of their particular discipline and of the Team by assisting in organizing major annual events as well as smaller benefits throughout the year.

USET President Armand Leone, Jr., said, "USET Ambassadors provide an essential link between the Team and the equestrian discipline they represent. Sherry’s success in breeding top reining horses and impressive experience in the business world make her an ideal person for the position.”

Before her involvement in the horse business, Adams spent more than 20 years working in all aspects of commercial real estate. Based in Dallas, Texas, her work took her all around the world. She holds an MBA from Southern Methodist University and has served on the board of the International Trade Organization, the American Heart Association and the Dallas Museum of Natural History, among others.

The United States Equestrian Team is a non-profit organization that selects, trains, equips and finances equestrians of the highest possible standard to represent our country in major international competition, including the Olympic Games and the World Championships. To accomplish this, the USET seeks out and nurtures the development of talented athletes - riders, drivers and horses - and provides the support and guidance they need to help them attain their fullest potential. For more information on the USET, please call (908) 234-1251, or visit USET ONLINE at


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