New Product Awards
year's BETA sponsored New Product Awards saw nearly 200 entries
covering the six categories.
of the Other Category was Stage Coach Games for the Jump Off Board
Nicki MacKenzie and David Dyer said: "We thought the game was
fun, original and educational for all ages of rider and owner."
Products scored in the Feed and Veterinary Category with their Hot/Cold
Warr and Joanna Holmes judged the category and said: "The product
is very practical and is accompanied by sensible and clear advice
on how to use it."
Rider Clothing, Horseware took the honours with Rambo Tech that
the judges Dressage rider Laura Richardson and Cathy Lammie of Your
Horse thought was: "A versatile jacket that is windproof and
breathable, with many design features that ensure the rider stays
warm and dry."
Baines won the Saddlery and Tack Category for their Reflex Dressage
New Product Award judges
by Andrea Moffat of Horse and Rider, and Maurice Emtage, the section
was bursting with new ideas.
the Horsecare Products and Equipment Category, the winner was Equiplus
International Ltd for Liquid Ice Wrap.
rider Brooke Staples and Dressage specialist Lee Pearson took on
the task of judging and felt Liquid Ice Equine Wrap which cools
and compresses was hugely innovative.
and Security came under the expert eye of Lucy Higginson of Horse
and Hound, and Dr Vanessa Lloyd Davies.
Chief Executive and Secretary Claire Williams said: "As part
of BETA's 25th Birthday celebrations we were delighted to sponsor
the New Product Awards.
judges put in a lot of effort and were very thorough in their judging
before making their decisions."
Clothing Category - Judges Laura Richardson and Cathy Lammie
- Horseware for Rambo Tech
Highly Commended - The SMD Group for Ariat Trainer
Highly Commended - Croft Equine Ltd for Juss Single Attatchment
and Tack Category - Judges Maurice Emtage and Andrea Moffat
- Frank Baines Saddlery for Reflex Dressage Saddle
Highly Commended - Zebra Products for Amerigo Snap Jumping Boot
Highly Commended - T de T and New Equine Wear for Ultra Grip Reins
Products and Equipment Category - Judges Brook Staples and Lee Pearson
- Equiplus International Ltd for Liquid Ice Equine Wrap
Highly Commended - Comfort Zone Equestrian for Airflex Saddle Pad
Highly Commended - Lite-Lift Ltd for Lite Lift Shavings Fork
and Security Category - Judges Lucy Higginson and Vanessa Lloyd-Davies
- Equine Science for Aussie 21 Helmet
Highly Commended - Waldhausen for E-Z Latch
Highly Commended - Charles Owen and Co Ltd for Shoulder Pad Protector
Products Category - Judges Nicky Mackenzie and David Dyer
- Stage Coach Games for Jump Off Board Game
Highly Commended - Horse IT Ltd for www.equinebusiness.com
and Veterinary Category - Tony Warr and Joanna Holmes
- Armadillo Products for Hot/Cold Therapy Systems
Highly Commended - HorseHage Marketing for Dr Green Alfalfa Oil