The UKtv Home Report : Pets Win Prizes
old adage that we're a 'nation of pet lovers' rings true this week,
as UKTV release findings from The UKTV Home Report: 2003. In the
UK a man's best friend is indeed his pet; as over three quarters
of the population (77%), of those surveyed who own a pet, say that
their four legged friends are treated like a member of the family.
A further 9% say that their pets are treated 'like Royalty'.
are found to be the UK's biggest pet lovers with 85% saying that
their pets are treated like a member of the family but Northerners
must have the most pampered pooches - 17% of Northerners surveyed
think their pets are treated like Royalty. As a contrast, in the
West Country no one surveyed said that they treated their pets 'like
Royalty' but 18%, the highest figure in the country, said their
pets are treated like pets... much loved but out in the kennel.
· UKTV would like to stress the importance of responsible
pet ownership, check out www.rspca.org.uk
for further information.
UKTV Home Report is the result of a nationwide survey of over 1,000
people, conducted by ICM. For further information and survey findings
contact Marcia Keenan, Jonny Lockwood or Melanie Annett at Haygarth
PR on 020 8971 3300.
UKTV Home Report 2003 is part of the 'UKTV brings you Home' campaign.
Launched in December 2002, it brings together the company's seven
channel brands - UK Gold, UK Drama, UK History, UK Horizons, UK
Style, UK Food and UK Bright Ideas - to form a powerful and compelling
picture of what makes life in Britain great.
of the UKTV channels presents a different aspect of UK culture -
the place we live, the history, the humour and the people that make
up our perception of home.
is jointly owned by the BBC and Flextech Television, a division
of Telewest Communications plc.