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Lynn Salvatori Palm and HorseTV Announce Agreement For New Television Series

Houston, TX - HorseTV, the first regularly scheduled, nationally televised programming for horse people, announced today an agreement with Lynn Salvatori Palm, nationally known and respected horsewoman, trainer, and clinician, to begin airing her new television series, “Palm Partnership Training” as part of the HorseTV regular weekly program schedule. The series debuts on Monday, April 1, and will run for an initial 13 weeks, with a second series due for the fall.

Well known to the equestrian world as the trainer and rider of the amazing stallion Rugged Lark, twice winner of the AQHA’s coveted Super Horse title, Lynn’s experience in so many different disciplines uniquely qualifies her as one of the leading female clinicians in the equestrian world.

Whether on the ground, in the saddle, or in the classroom, Lynn imparts knowledge and information to her students that provides a strong base for becoming a successful competitor or rider. By putting a strong emphasis on her Dressage Principles for the Western and Hunt Seat Horse and Rider, she teaches her students to build new partnerships with their horses by learning non-forceful and resistance free acceptance and control.

One of Palm’s current goals is the establishment of the first-ever professional tour and symposium conducted by professional women tops in their equestrian field, to be hosted by Lynn as well as some of the other top female trainers in the horse industry today.

HorseTV began broadcasting fifteen months ago on January 1, 2001 and is distributed by the America One Television Network. HorseTV is presented as five, two-hour long time-blocks per week. 124 affiliate stations and select cable systems coast-to-coast broadcast the America One Television Network, which also can be received by over 2 million households via direct C-Band satellite. More than 20 million households can receive America One.

HorseTV is also available on the Internet via the 24 hour-a-day webcast of America One from Yahoo and JumpTV. There are more than 13 million homes with broadband Internet connections in North America alone.1

HorseTV presents a wide variety of programs to its viewers, providing educational, instructional, veterinary, documentary, and show and event programming devoted to owners, riders, breeders and lovers of horses and equestrian sports.

HorseTV, LLC is a joint venture of USFR Media Group and Equestrian Vision USA/UK. USFR Media Group is an integrated media holding company located in Houston, Texas. In addition to America One Television, USFR Media Group owns Cowboys & Indians magazine, the premier magazine of the Western lifestyle, and Western & English Today, the leading business-to-business magazine of the western and English equestrian industry. Equestrian Vision is the leading distributor of high-quality equestrian programming and home video in North America and Europe, including the equestrian events from the 2000 Sydney Olympics and the upcoming World Equestrian Games in Spain.

1 - Salomon Smith Barney, Nielsen/NetRatings

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