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The American Horse Shows Association, Inc. (AHSA) announced today that it'sdirectors will consider a change of name for the organization at its Board of Directors meeting scheduled for Tuesday, July 10, 2001 in Lexington, KY.The officers and Marketing and Development Committee have unanimously recommended that the name be changed to United States Equestrian Federation (USEF), based on a thorough analysis of the Association and its positioning by Helikon Media of Atlanta, GA. Helikon has also developed a new logo to accompany its proposal.

Materials for the Board of Directors meeting, including a mid-year report from the AHSA President, Alan F. Balch, are now available on the AHSA website, via the Equestrian Governance page. Included in the material is a Powerpoint presentation from Helikon on the name change proposal, and the newly-developed insignia of Pegasus, the AHSA's mark since 1917.

Final arrangements are now being made to allow for public participation from all over the world at the Board of Directors meeting, announced Lori L. Rawls, Executive Director. "Our Information Technology staff is putting the finishing touches on our plan to allow the public to listen to the Board of Directors meeting, beginning at Noon Eastern Time on July 10, 2001 via the latest in web technology. Of course, the public may attend the meeting in person, and accredited media may attend and are also invited to participate by means of a special toll-free teleconference number," said Rawls. Final arrangements are expected to be announced on Monday, June 25, 2001.

Detailed agendas, including constitutional amendments to be considered by the Board of Directors, and background on other business, will be released by Wednesday, June 27, 2001 following official notice to the Directors themselves. An open Media Briefing and question and answer session with AHSA officers will be held at the conclusion of the Directors meeting at approximately 5 pm ET.

The American Horse Shows Association, as the National Equestrian Federation of the U.S., is the regulatory body for the Olympic and World Championship sports of dressage, driving, endurance, eventing, reining, show jumping, and vaulting, as well as 19 other breeds and disciplines of equestrian competition. As the country's largest multi-breed organization, the AHSA has over 70,000 members and recognizes more than 2,600 competitions nationwide each year. It governs all aspects of competition, including educating and licensing all judges, stewards, and technical delegates who officiate at these shows.
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