Fares Proves A Big Hit For Trade
Al Fares Dubai International Trade Fair proved to be one of the
year's most successful foreign trade event for British exhibitors.
to funding from Trade Partners UK under the SESA (Support for Exhibitions
and Seminars Abroad) scheme, which was secured by BETA, the show
drew some 49 British exhibitors.
Chief Executive and Secretary Claire Williams was delighted with
the response to the show and said all the companies in the delegation
reported an excellent show.
the expert eye of the fairs UK agent, Antony Wakeham, the whole
show ran very smoothly with the British contingent attracting a
lot of attention including coverage on Dubai's prime time business
was interviewed on behalf of the group securing a five minute slot
on national television, while also gaining many column inches in
the business press.
was a wonderful atmosphere within the group and everyone helped
each other. It really was a successful show." said Ms Williams.
included Seven Seas Pet and Animal Health Care who were at the fair
promoting the well known Super Solvitax range of supplements.
Manager Tony Day said: "We were delighted with the response
the market in the Middle East is growing all the time.
equine market in the Gulf Emirates has really taken off and Dubai
is fast becoming a world centre for racing."
O'connor of Tuffa International Footwear said: "At the beginning
of 2002 I would certainly not have imagined that by the end of the
year I would be talking face to face with a sheik, giving him all
the reasons why he should be replacing his sandals with a pair of
huge encouragement from Antony Wakeham and his team I was persuaded
to take a trade stand at Al Fares 2002 to see what business might
fair was well attended by a cross section of the public and businesses,
and whilst not easy to access the intentions of all the interested
parties we were very happy with the volume of enquiries across the
Emirates and shall certainly be visiting again in 2004."
Kearon, International Business Executive with Robinson Animal Healthcare
said: "The show was a real success for us, we saw a number
of distributors who we have worked with in the past and the face
to face meeting really helped to cement relationships.
also picked up some new contacts and there was a lot of interest
shown in our both well established products and recent launches
such an Vetalintex and Activ Wash."
Bowen of Alva International added: "Making the visit to Al
Fares proved very worthwhile, we will certainly go again."