Sponsors $150,000 Grand Prix at Indio Desert Circuit for Fourth
NY (January 16, 2003)--Horse Shows In The Sun (HITS) is pleased to
announce that Ford Motor Company is the Official Vehicle for the 2003
Indio Desert Circuit and the title sponsor of the $150,000 Ford Grand
Prix for the fourth consecutive year.
only is the $150,000 Ford Grand Prix the largest single purse awarded
at the Indio Desert Circuit, but it is also the last World Cup qualifying
event for the West Coast and will decide which three riders from
the West Coast League will compete in Las Vegas, Nevada. With so
much at stake, the air runs electric in the Grand Prix Field for
this event, and it always lives up to the excitement level everyone
has come to expect.
will have a full range of trucks on display around the HITS Desert
Horse Park show grounds and qualified truck specialists at the Ford
booth to answer questions. Rome Murphy, Ford Division's E-Commerce/Marketing
Manager, says he is pleased with the response the sponsorship has
generated for Ford. "We've got a product that meets the needs
of all the participants and exhibitors at the equestrian events
at the Indio horse show," said Mr. Murphy. "It's a win-win
for us and for anybody who comes by to check out our booth and our
Murphy said that the most frequently asked question at the Ford
booth pertained to the towing capabilities of our vehicles. "Some
of the competitive products that they've had in the past have not
met their needs." The second concern most exhibitors had was
comfort. "Our interiors are designed for comfort and functionality."
2003 at Indio, Ford has a refreshed line of Super Duty trucks available
with the introduction of the new 6.0 liter diesel engine. "We're
always upgrading our product to meet the ever-increasing demand
of the consumers," said Murphy. "Their vehicle needs become
more and more demanding every year, so we've got to be there to
make sure we meet those needs."
Grand Prix Jump
$150,000 Ford Grand Prix will take place on Sunday, March 9th,
at 2 pm in the Grand Prix Field of the HITS Desert Horse Park
is the largest producer of hunter/jumper horse shows in the U.S.,
operating five show grounds nationwide-the Indio Desert Circuit
in California; Ocala Winter Circuit in Florida; Arizona Winter Circuit
in Tucson; HITS Culpeper in Virginia; and HITS Catskills in New
York. In the fall of 2003, HITS will introduce the New Marshall
& Sterling League National Indoor Finals to be held at Worcester's
Centrum Centre, Worcester, Massachusetts.