Enters Its Fourth Year Of Television Broadcasting
TX: HorseTV announced today that as of January, 2004 it has entered
its fourth year of providing the finest equestrian and horse-related
television programming to a nationwide audience of devoted viewers.
broadcasts an outstanding array of documentary, show and event programming,
as well as a wide variety of informational and instructional programs
devoted to owners, riders, breeders and lovers of horses and equestrian
by equestrian media veteran Sally Lasater, who has spent many years
working on expanding the limited coverage of equestrian sports on
television, HorseTV was launched in January 2001. HorseTV programming
is currently available through the America One Televisions
network of affiliated television stations coast to coast, as well
as on select cable systems and DISH and DirecTV through local option
subscription in certain major markets. It is also available through
2003, for the first time ever, both the Badminton and Burghley Horse
Trials were available to an American television audience, as well
as the top eventing competitions from Australia, Scotland and Ireland.
Through HorseTV, U.S. equestrian enthusiasts also had access to
the 2003 FEI Show Jumping and Dressage World Cups, and the Samsung
Nations Cup and Super League Show Jumping series. This year, the
schedule includes the 2004 FEI Show Jumping World Cup qualifying
competitions from around the world.
programming lined up for later this spring include a special nine-week
series on the 2003 All American Quarter Horse Congress, debuting
in April. The 2003 Congress series begins Monday evening, April
5th and will run through the end of May. The 2004 Congress will
also be seen on HorseTV during October 2004. Scheduled also for
April is "Dressage At Devon 2003," a highlights
review of America's premier dressage show, as well as the beginning
of two new on-going breed and documentary series, Heavy Horses
The Draft Horse In America, and The American
Ranch Story, which will present up-close and personal
visits to farms and ranches across the U.S.
"For the first time in the history of our sport, horse lovers
of all persuasions have been able to tune in to regularly scheduled
equestrian programming on an expanded basis," said Lasater,
president of HorseTV Media Group, parent company of HorseTV. "For
over three years, HorseTV has continually broadcast ground breaking
equestrian television to the American public. We look forward to
delivering much more new and exciting programming in 2004 as we
pursue our goal of the 24 hour a day, HorseTV Channel."