Identichip Locate Celebrates First Year Success
Locate, the market leading microchip, has celebrated its first birthday.
The comprehensive pet reunification service has achieved outstanding
success since its launch, having gained nearly 17,000 members. Around
400 pets have been reported missing and more than 65% have been
reunited with their owners.
Identichip Locate product was introduced at the end of 2002 following
a consultation session with existing Identichip customers. The exercise
revealed that many customers would be interested in an all inclusive
pet reunification service which also offered regular reminders to
keep their registration address details up to date.
a pet goes missing, the owner makes one call to a specially allocated
number and the dog wardens, recovery centres and veterinary surgeries
in the surrounding area are notified immediately. LOST
posters are produced for displaying locally and the pets details
are entered on Identichip Locates on-line pet register, which
can be accessed at any time.
owners have been reunited with their beloved pets in the last year.
Basil, for example, is a seven-year-old birman cat who lives with
his owner in Sussex. Thankfully for Basil, he was chipped in May
2002 and his owner later signed up to Identichip Locate, so when
Basil then went missing in March this year, the reunification process
was set in motion. A member of the public recognised Basil from
a poster a couple of months later, and he was reunited with his
owner, rather thin but well!
year old Malibu the cat was even luckier. He wandered away from
his Leicestershire home in August this year and, within an hour
and a half of his poster being displayed locally, he had been found
and was reunited with his delighted owner.
It is understandably traumatic when a pet goes missing and Identichip
Locate has an important part to play in assisting owners to trace
their pets and in speeding up the reunification process. With over
4,000 readers in use throughout the UK, a pet has a far greater
chance of being found if its chipped with an Identichip.
costs just £11.95 for the lifetime of the pet and application
forms are available from Animalcare on 01904 487600. Once the owners
application has been received and processed, a full membership pack
is sent to them and their pet is immediately protected by Identichip