The Blood-Horse Announces New Classified Services Including
Text Ads And Internet Exposure
KY-- The Blood-Horse, the Thoroughbred industry's leading weekly
news magazine, will begin offering new text classified advertising
and a new "2-For-1" service to all classified advertising
customers of The Blood-Horse, beginning with the February 22nd issue.
Each display and text classified advertisement placed with The Blood-Horse
will now appear in both the printed magazine and online at bloodhorse.com,
giving advertisers a powerful and effective "2-For-1"
new text classifieds give horsemen an inexpensive marketing tool
to promote used equipment and lower-priced bloodstock, or means
to simply have a regular weekly presence promoting their services,"
noted Greg Medley, advertising director for The Blood-Horse. "And
our new and exclusive two-for-one service will put an advertising
message in front of over 40,000 readers of the magazine, plus adds
the potential for a classified advertiser to reach the 100,000 visitors
to bloodhorse.com. Clearly, classified advertising with The Blood-Horse
has never been more effective."
enhancements follow on the heels of another new option recently
announced by The Blood-Horse wherein classified advertisers can
now add color to their classified advertisements. According to an
industry study, advertising using color attracts a remarkable 79%
more readers than advertising without color.
The Blood-Horse is published weekly by Blood-Horse Publications.
Blood-Horse Publications is an international publishing house for
top Thoroughbred and general equine magazines, books, and videos.
Blood-Horse Publications also publishes The Horse, a monthly equine
health care magazine; the official Kentucky Derby and Breeders'
Cup souvenir magazines; Auction Edge, and Keeneland magazine. In
addition, Blood-Horse Publications also operates Eclipse Press,
its award-winning book publishing division; Exclusively Equine,
its e-commerce and mail-order catalogue division; and a family of
leading Web sites including bloodhorse.com and TheHorse.com.
To inquire about classified advertising, contact Harry Miller at
1-800-866-2361, ext. 6777 or at (859) 276-6777. E-mail: firstname.lastname@example.org.
to The Blood-Horse, visit: http://services.bloodhorse.com/subscribe
or call free in U.S.A.: 1-800-582-5604 or e-mail email@example.com.