Friend Wins TSM Rider Award
rider Ruth Friend was delighted to receive the TSM Rider Award at
near Carlisle, Ruth is sponsored by Easibed, Baileys Horse Feeds,
Lucinda Green Clothing and North West Farmers.
awards were judged by Will Connell of the BEF, Nicki MacKenzie of
SEIB and Tim Smith of award sponsor TSM, marketing, PR and design.
24-year-old Ruth: "I am dead chuffed to receive the award.
My sponsors are very important to me and really help to keep the
team on the road."
Will Connell said: "We were looking for a rider who showed
true commitment to their sponsor, who understood what was required
from them and who could see the bigger picture associated with sponsorship.
nominations sent in by Ruth's sponsors all showed her to be supportive,
and a great ambassador for their companies and brands."
Nikki: "It was a very difficult choice but after much discussion
Ruth came out a clear winner."
Tim: "We received some excellent entries and the awards have
shown that many riders do give something back to their sponsors."