Horse Society sponsor reaps reward
British Horse Society is delighted that Ashby House, sponsors of
the British World Championship TREC Team in 2002 and new sponsors
for the 2003 British Young Riders TREC Team, have reaped the rewards
of their sponsorship with increased export sales.
hearing that the World Championship TREC Team did not have a sponsor
last year, Director Ben Partridge approached Business Link in Leicestershire
and they put him in touch with Trade Partners UK, a government organisation
that provides support services to UK companies trading overseas.
With the competition taking place in Spain and being attended by
the media from Spain, France and Britain it was an ideal situation
Team finished a creditable fourth of seventeen, having to make use
of borrowed horses, competing under some difficult conditions. The
corresponding result has led to a marked increase in export sales
for Ashby House, who have been able to develop their domestic market
by sponsoring the BHS' website http://www.bhs.org.uk.
Jones, Head of Competitions at the BHS, said, "We are really
pleased that Ashby House's sponsorship has led to an uplift in sales
for the company. It shows very tangibly the effectiveness of correct
marketing and that, for a reasonably small outlay, sponsorship can,
and does, work."
House, based in Broughton Astley, Leicestershire, have been trading
for just eighteen months. The business utilises its own website
(<http://www.ashby-house.com>) to source rider and country
clothing, equestrian tack and gifts. Ben Partridge commented, "I
felt that by sponsoring TREC team members in a positive way everyone
could benefit and I would like to thank Trade Partners UK for their
help. We will continue to use their help in sponsoring the first
British Young Riders Team this year in Ayrshire during August."