to Televise Rolex Kentucky Three-Day Event Presented by Bayer
United States Equestrian Federation (USEF), the National Governing
Body for the sport of Equestrian, and Equestrian Events, Inc., (EEI),
the organizer of the Rolex Kentucky Three-Day Event, announced today
that NBC-TV will present a 90-minute telecast of the 2004 Rolex
Kentucky Three-Day Event, presented by Bayer. The national network
broadcast will be titled the Rolex Equestrian Championships
and will air Sunday, May 2, from 1:30-3:00 p.m. Eastern Time.
America's Olympic Network, NBC is proud to broadcast the nation's
premier equestrian competition," said Jon Miller, Senior Vice
President, NBC Sports. "The 2004 Rolex Equestrian Championships
will provide viewers a preview of the Olympic hopefuls as they prepare
for the Athens Games."
evolved from cavalry competitions used to test the training and
fitness of mounts. The competition consists of three distinct elements:
dressage, cross-country, and show jumping. The horse-and-rider combination
incur points as penalties, and the pairing with the lowest combined
score from the three tests is the winner.
is a tremendous opportunity to showcase our sport on the nations
number one television network, said Jim Wolf, USEF Director
of Eventing and Games Preparation. Rolex Kentucky is our sports
premier event and the USEF is excited about the chance to have it
seen by a national television audience.
is tradition, the competition will be held at the Kentucky Horse
Park in Lexington, April 22-25. The event will host many of the
worlds best horses and riders including riders from the United
Kingdom, Australia, Canada, Greece, New Zealand and France, as they
compete for one of the largest purses in the sport of Eventing and
one of the most coveted titles in all of equestrian sports.
is a proud day for EEI and for everyone connected with the Rolex
Kentucky Three-Day Event and the sport of Eventing, said Jane
Atkinson, EEI Executive Vice President and Rolex Kentucky Event
Director. Those who have worked so hard to make our event
the best in the world, including our thousands of volunteers, can
all take great pride that an unprecedented number of people are
about to see why the Rolex Kentucky Three-Day Event is so special.
The USEF is responsible for selecting the human and equine athletes
that will represent the United States at the Olympic Games in Athens,
Greece this summer. The Rolex Kentucky CCI**** is a USEF selection
trial for the 2004 Eventing Team. This years event will also
include the 7th competition for the prestigious U.S. Equestrian
Team Foundation Pinnacle Cup.
has been the case for the past six years, the Rolex Kentucky telecast
will be produced by Carr-Hughes Productions of Greenfield Center,
NY. The companys principals, Robert Hughes and his partner
Jim Carr, a multiple Emmy Award winner, will serve as Executive
Producer and Producer/Director respectively.
levels (CCI****) are used by the Fédération Equestre
Internationale (FEI), the world's governing body of equestrian sports,
to denote the level of Eventing competitions. Four Star events,
the most challenging level of the sport, are open only to experienced
horses and riders at the international level. This level of competition
is held at just four venues each year around the world, plus the
Olympic Games and World Championships held every four years. Of
the four annual events, the Rolex Kentucky Three-Day Event is the
only one that takes place in the Western Hemisphere. The others
are at the Badminton Horse Trials and the Burghley Horse Trials
in Great Britain, and at Adelaide in Australia.
an added bonus for the riders, the $250,000 Rolex Grand Slam of
Eventing will be awarded to any rider who wins the Rolex Kentucky,
Badminton and Burghley Four Star events in succession.
with the exciting equestrian action, the Rolex Kentucky Three-Day
Event features an international trade fair with more than 125 merchants,
the United States Pony Clubs Prince Philip Cup and a variety of
other fun family activities and entertaining attractions.
For further information about the Rolex Kentucky Three-Day Event,
please call Equestrian Events, Inc. at (859) 233-2362 or Press Officer,
Marty Bauman at (508) 698-6810, Classic.firstname.lastname@example.org. For ticket
information please call (859) 254-8123, or visit: www.rk3de.org