Change For Robinsons
brand new logo will feature on robinsons New "Spring"
and "New for 2002" catalogues which are out this month.
In addition to a much more modern oval shape, the company will also
be removing the words "Country Leisure". Marketing Manager,
Paul Bentham explained why:
I talk to any of our customers, it's quite clear that we're always
known simply as "Robinsons". The word "Country Leisure"
had become a little confusing because we have not stocked any shooting
or fishing items for years. We are dedicated soley to horse-owners
and riders everywhere and we wanted to reflect that, which is why
instead of a dot above the "i" there is a small horseshoe.
Even though some things needed a change, we really like our strong
colour scheme, so we were very keen to keep the green in the logo.
Another important thing we wanted to say about ourselves is that
we are extremely customer-friendly The white crescent represents
a smile and the star (or the "ting", as we call it), just
adds to the effect. Both Amazon and Argos have "smiles"
in their logos and we liked the idea too!"
Heyes, robinsons' Operations Manager agreed, but also
admitted that a new logo will cause her lots of problems:
old logo is on virtually everything we have, so to update that is
a huge task. It's only when you think about it, you realise how
many things it appears on. We'll need new Mail Order sacks, new
stationary, new signs on the store front. Our vehicles will also
have to be sign-written again. Despite all the extra work, it will
be worthwhile and I'm looking forward to having everything updated."
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or telephone 01744 885555