Back At BETA International 2004
which has recently been sold to Matchmakers International is to
return to BETA International 2004 after a two year break.
by three generations of the Uttley family, latterly Carl Uttley
and his sister Jill Butters, Caldene was granted a Royal Warrant
last year as a supplier of breeches to the Queen. The brand has
been in existence since 1922.
owned by Matchmakers International, Caldene will have their own
stand at the biggest and best equestrian and country clothing based
Trade Fair throughout the world.
Richard Lawrence of Matchmakers International, the new title sponsors
of the event: "The Caldene name fits very comfortably into
our current portfolio. This year will see a whole new look for the
brand and BETA International will provide an ideal showcase. We
are all very excited about the future. Development plans are already
Matchmakers International already distributes Harry Hall, Masta,
Cottage Craft, Westropp and Jack Ellis into the equestrian market.
equestrian and country clothing sector needs to breathe new life
and dynamism into the trade and we aim not to disappoint.
in terms of products and services are being developed all the time
and we are moving away from the old fashioned image that has surrounded
equestrianism in a bid to take it forward to new heights.
International 2004 gives us the platform to do this and we hope
that the Caldene stand will attract Trade Fair visitors keen to
see our new range," added Richard.
International Organiser Tom Hustler said: "We are very pleased
to have Caldene back at BETA International, they remain a major
brand and have a longstanding involvement in the Trade Fair."