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BLOOD-HORSE ANNOUNCES CORPORATE MARKETING SERVICES DEPARTMENT

LEXINGTON, KY-- The Blood-Horse, Inc. today announced the formation of a Corporate Marketing Services Department to provide marketing services and consultation to all groups within The Blood-Horse, Inc. organization. Robert Bolson has accepted the position of Director of Corporate Marketing Services and will report to the President & CEO of The Blood-Horse, Inc., Mr. Stacy V. Bearse

Bolson, 40, former Advertising Promotions Manager for The Blood-Horse, joined the publishing company in 1999. Prior to that Bolson was a copywriter for The J. Peterman Catalog..

The Corporate Marketing Services Department will work with company officers to promulgate a focused, cohesive corporate image for The Blood-Horse, Inc. and its key brands. In addition, the Corporate Marketing Services Department will work with Blood-Horse Department Heads in the preparation of long-term marketing plans and strategies for marketing individual products and supporting company profit centers.

"Our company has evolved from a one-market, single-magazine activity to a multi-media enterprise serving more equine professionals in more horse-related areas than ever before," said Mr. Stacy V. Bearse, President & CEO of The Blood-Horse, Inc. "Robert leads a team comprised of top-notch copywriters, publicists and marketing pros who will make those all-important links between our products and services and the wants and needs of our clients."

The Blood-Horse, Inc. publishes The Blood-Horse, the oldest continually published North American Thorougbred magazine; The Horse, a monthly magazine devoted to equine health care; TBH MarketWatch, a twice-monthly newsletter for Thoroughbred investors; Equine Images, an equine art magazine; the official Kentucky Derby and World Thoroughbred Championship/Breeders' Cup souvenir magazines; and the award-winning Keeneland magazine. In addition, The Blood-Horse, Inc. also operates a family of award-winning Web sites including bloodhorse.com, thehorse.com, and haynet.net.


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