equestrian marketing consultancy sponsors young dressage rider
and Equestrian consultancy, Foxhill Racing Promotions, has relaunched
as Sporting Horse Promotions to coincide with the business’s move
to new offices at Idstone (Wiltshire) – and has announced a new dressage
sponsorship, as part of a part grant-funded recovery business plan following
the impact on the business earlier this year by FMD.
The Sporting Horse
Promotions team of Sandy Thwaites (Partner); Becci Berry (Account Manager)
- with sponsored horse and rider (centre) - and Elain Mellor (Partner).Photograph
courtesy of Charles Sainsbury-Plaice
Comments Sandy Thwaites: “The name Sporting Horse Promotions reflects
the fact that we work for a broader base of clients, outside of racing
alone, across the equestrian field. In fact, part of our relaunch strategy
is to raise awareness in the increasingly popular sport of dressage, through
a sponsorship of 18 year old young dressage rider, Emily Pigott, based
near us at Liddington, near Swindon
Emily Pigott has represented Great Britain on the Junior and Young Riders
team with her 7 year old Danish bred, Mistral which she has trained
with Pony Club and affiliated through the different levels to ‘Medium’.
Her biggest successes to date have come as Prelim Novice Champion at the
British Dressage Midlands Winter Championships (1999), as a member of
the Beaufort Pony Club winning team at the Badminton International Dressage
Championships (2000) and winning silver as part of the British Junior
team at an Irish International (2000). Emily puts her progress down
to her training at Pammy Hutton’s Talland School of Equitation near Cirencester
but it was Dursley-based Adam Kemp (her dressage trainer in the early
days) who spotted her potential: “I first saw Emily riding at one of
my Swindon dressage clinics and thought then that she was very talented.
She had lots of natural feel and ability, was keen and prepared to work
hard,” he said.
Elain Mellor and Sandy Thwaites, who formed the successful business partnership
in 1990, have together built up the specialist promotions business founded
on an intelligent, professional approach based on a combination of a knowledge
and love of the horse with many years of commercial marketing and
On the PR side, Sporting Horse Promotions clients include many local businesses
like The Marlborough Cup, Highclere International Horse Trials, local
point-to-points and The Hare & Hounds Pub-Restaurant at Lambourn.
On the hospitality side, the business specialises in added-value services
which include behind-the-scenes tours and providing celebrity tipsters.