Royal Show Widens Sponsorship Role
Park, Warwickshire: The Royal Show is expanding its unique commercial
opportunities following the appointment of a new Sponsorship Manager
in response to an expansion of its sponsorship department's remit.
Toby Drought joins organisers of the show, charity The Royal Agricultural
Society of England from IPC media and reports directly to Financial
Director Helen Tetlow.
Toby Drought says: "The Royal Show equine area has one of the
finest collections of horses and ponies in the UK, attracting a
large and increasingly knowledgeable audience. As the area continues
to grow it has established a premium equine market, creating numerous
The newly created position extends the former sponsorship executive's
role held by Royal Society equine specialist Karen Pearson. Pearson
moved roles earlier this year to undertake a feasibility study for
an International Centre of Equine Excellence as part of Stoneleigh
Park's proposed multi-million pound redevelopment of the Royal Show
ground called the Open Country Initiative.
The event, which annually attracts over 160,000 visitors, boasts
over 200 equestrian competitive classes and 70 exhibitors offering
all things equestrian in the Royal's dedicated equine area.
Toby can be contacted on 02476 858272 or firstname.lastname@example.org